The approach to that movie wasn't, 'Lets make this movie about Amsterdam and maple syrup.' The concept was, 'Lets go to Amsterdam. Amsterdam is fun.' So we flew to Amsterdam with our cameras and we saw what happened and then we got back and we sat down and we said, 'What's the movie here.' That's when we realized that the movie was 'The Maple Syrup Saga'.
Casey NeistatTo make a movie, and we can call it a movie or we can call it a piece of art, to make a movie that has that much mass appeal what it is? What is it that makes kids in China want to see that movie [ 'Avatar'] and makes my dad want to see that movie.
Casey NeistatAs a guiding principle, life shrinks and life expands in direct proportion to your willingness to assume risk.
Casey Neistat