I think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinI started to read as obsessively about Star Wars as I once did about Kant - and still do about behavioral economics and behavioral psychology.
Cass SunsteinSome of the Hulk movies have been merely okay. I think the thing to do... there has to be some stab that makes it something we haven't seen before.
Cass Sunstein