It's about doing things that you haven't done before, where you're still kind of a beginner, and not resting on your laurels.
Caterina FakeA lot is gained through experience, but experience teaches some and not others. Effectiveness and excellence, whether or not they were attained by simply having the knack or through the school of hard knocks, is really what you want to reward.
Caterina FakeIt's the building of things that makes you happy. You have to enjoy the process whether you succeed or fail.
Caterina FakeIf the business were a play, Act One is: Woohoo, bright and bushy-tailed. We're going to make something great! Act Two is: We're six months behind on back-end development. We're trying to raise venture capital. We're trying to figure out what furniture we should sell to make payroll.
Caterina FakeBeing open and observant of people and the world around you is really important. People have the same desires and needs online as they do offline. The way that people are stays constant. You can change the format, make it easier for them to communicate or use photos instead of words but human necessities never change.
Caterina Fake