Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilThe NSA buys data from private companies, so the private companies are the source of all this stuff.
Cathy O'NeilAn insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.
Cathy O'NeilThe disconnect I was experiencing was that people hated Wall Street, but they loved tech.
Cathy O'Neil