The 800 pound gorilla just entered the blogosphere, with Google launching its blog search.
Charlene LiIt's the same reason why someone has a Web page or why people feel comfortable going on reality TV.
Charlene LiSome of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
Charlene Li