In theory, it makes a lot of sense to combine the two operations, especially on the back end. But merging the two actual portal consumer experiences into a unified site will be a nightmare.

Then they show up at the door and the reality is that they are 5-foot-8, 240 pounds and have not run a mile in years. A background check is not going to help you with that.

It's the same reason why someone has a Web page or why people feel comfortable going on reality TV.

If you think you are in control, you're fooling yourself. As soon as you start listening, you realize you're not in control. And letting go will yield more and better results.

If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.

I see women going anywhere they want to. And I do mean want to. Because a lot of people measure success merely by position, title and salary. I think women feel comfortable enough in their own skin to put that secondary to what they want. They don't have to define success by the measure of society.

Twitter is not a technology. It's a conversation and it's happening with or without you.