It's the same reason why someone has a Web page or why people feel comfortable going on reality TV.
Charlene LiFrom the consumer point of view, there may be questions about whether you'll have to be an AOL subscriber to get Time magazine, ... That combination of media with the access is one through which you may be able to block access to your competitors' subscribers.
Charlene LiIn theory, it makes a lot of sense to combine the two operations, especially on the back end. But merging the two actual portal consumer experiences into a unified site will be a nightmare.
Charlene Li