I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
Charles KetteringYou can send a message around the world in one-fifth of a second, yet it may take years for it to get from the outside of a man's head to the inside.
Charles KetteringFailures, repeated failures, are sign-posts on the road to achievement. The only time you don't want to fail is the last time you try something (and it works).
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles Kettering