Generally I know that we've hit on a good idea if there's a moment where I'm going "HA HA HA!" because that's usually my starting point, me laughing.

The news might be single-handedly trying to bring about an environmental catastrophe, which it will then report on. Super injunctions are interesting legal weapons really, they don't just gag the press, they gag them from mentioning the existence of the gag. Sport belongs in a news bulletin about as much as a mummified cat's head belongs in a Caesar salad. Combine the "mounting pressure" with the "growing cause" and you've got yourself a "media whirlwind" which you can also refer to.

There's something I find very satisfying about a nice ironic twist.

I could worry that I'm going to bleed to death, you know, from cutting my finger on a sandwich packet, you know, if I sort of open a sandwich.

[Worshipping God] is like fellating someone who intermittently stubs fags out on your head for no good reason. And we all know how unsatisfying that can be.

It's interesting, in the U.K., I'm known for doing comedy things, which often doesn't translate to the U.S.

"Proper work" usually involves performing a task you hate on behalf of people you'd gleefully club to death with a bull's knee if only it were legal to do so.