"National Anthem" was just a funny idea I'd been knocking about. I initially thought about a beloved celebrity having to do that - and then I watched an episode of 24. In my head, I was writing almost a parody of a 24-style president woken in the middle of the night with a crisis. It seemed more interesting to play it ultrastraight and to have the viewer's initial reaction be one of laughter and disbelief - and just have the whole thing become progressively more uncomfortable.

I grew up in the countryside . But there's a danger of us romanticizing that. Because when I was a kid in 1982, that's what my parents were saying to me about television and comics and computer games!

Technology by default became the thing that was a new thing that had swept in and was altering it everything.

I pitched Jay Hunt the opening scene (prime minister, middle of the night, he's woken up...). She paused, and then she laughed. She was very intrigued and all that, and then she said, "Does it have to be a pig?" So we went through various options: Could it be a supermarket frozen chicken? A giant wheel of cheese? A pig seemed just the right level of absurd, but then when he walks in and there's actually a pig there, it's awful.

My continuum? Blimey! For me,Black Mirror is all part of the whole.

What we were also trying to do is vary the tone slightly across the season of Black Mirror, because there are six stories this time around, so you don't want it to just be the devastating, bleak-em-up.

The logic for me, in writing it is that the different areas or different years are almost like different rooms.