"National Anthem" was just a funny idea I'd been knocking about. I initially thought about a beloved celebrity having to do that - and then I watched an episode of 24. In my head, I was writing almost a parody of a 24-style president woken in the middle of the night with a crisis. It seemed more interesting to play it ultrastraight and to have the viewer's initial reaction be one of laughter and disbelief - and just have the whole thing become progressively more uncomfortable.
Charlie BrookerOn the other hand [making a string of one-off episodes], there's a real freedom, because you're kind of reinventing the show every week.
Charlie BrookerWhat are people going to expect when they sit down to watch a new episode of Black Mirror? And what you're going to expect is somebody with a translucent TV in a drone strike and a robot walking by... or frowning at a phone and going 'aaah! Oh no! I've just deleted my own leg!' or whatever. So I thought well, let's not do that.
Charlie BrookerGenerally I know that we've hit on a good idea if there's a moment where I'm going "HA HA HA!" because that's usually my starting point, me laughing.
Charlie Brooker