The scent changes the way you feel about yourself, the energy, and the aura you emit, but also directly changes the way others respond to you.

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

What really drives me is sharing the power of makeup with every woman.

You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

I once walked into a party, and I had just sprayed myself with an aura of my secret scent. I walked through to greet my friends, and as I walked, the breeze must have lifted my scent into the air. A man who had been looking quite morose at the bar, suddenly started to make his way towards me exclaiming, "What is that scent?" He was literally mesmerized!

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.