You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.

What really drives me is sharing the power of makeup with every woman.

Red lipstick is instant glamour.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

The scent changes the way you feel about yourself, the energy, and the aura you emit, but also directly changes the way others respond to you.

Don't choose anything that's two tones lighter than your natural lip tone, and make sure there's a little pink in the hue so it doesn't look too washed out.