You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

Beauty is not an exclusive club - there are no unattractive women, just some that don't know understand the power of makeup.

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

Red lipstick is instant glamour.

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.