You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

What really drives me is sharing the power of makeup with every woman.

Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

Don't choose anything that's two tones lighter than your natural lip tone, and make sure there's a little pink in the hue so it doesn't look too washed out.

Every woman deserves a man to ruin her lipstick, not her mascara

I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

The scent changes the way you feel about yourself, the energy, and the aura you emit, but also directly changes the way others respond to you.