The responsibility of the executive is (1) to create and maintain a sense of purpose and moral code for the organization; (2) to establish systems of formal and informal communication; and (3) to ensure the willingness of people to cooperate.

To try and fail is at least to learn; to fail to try is to suffer the inestimable loss of what might have been.

Left to themselves, people will elaborate, not simplify solutions.

It is what we think we know that keeps us from learning.

Organizations endure, however, in proportion to the breadth of the morality by which they are governed. Thus the endurance of organization depends upon the quality of leadership; and that quality derives from the breadth of the morality upon which it rests.

A low morality will not sustain leadership long, its influence quickly vanishes, it cannot produce its own succession.

In a community all acts of individuals and of organizations are directly or indirectly interconnected and interdependent