Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Chip KiddI had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.
Chip KiddNever fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Chip KiddI often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.
Chip Kidd