Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
Chip KiddI often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.
Chip Kidd