I think too many comic book covers are way too busy, crammed with far too much information, both visual and verbal, that just becomes a dull noise.
Chip KiddDesign is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Chip KiddDesign is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
Chip KiddHey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say: Sorry, I believe I said 'very dry'.
Chip KiddKiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
Chip Kidd