I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.
Chip KiddDesign is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Chip KiddWhat people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however trivial, and if you're simply willing to sit there like a sack of dirt and let them yammer, they will tell it to you.
Chip KiddLife is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.
Chip Kidd