Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Chip KiddI often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.
Chip KiddI think too many comic book covers are way too busy, crammed with far too much information, both visual and verbal, that just becomes a dull noise.
Chip KiddI had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.
Chip KiddKiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
Chip Kidd