I had no idea what I was doing, I had no idea where I was going, but at some point I stopped โ when to keep going would seem like I was going too far.
Chip KiddLimits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer ideas. ... You can be crippled by too many choices, especially if you don't know what your goals are.
Chip Kidd