Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say: Sorry, I believe I said 'very dry'.
Chip KiddDesign is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
Chip Kidd