Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

Limits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer ideas. ... You can be crippled by too many choices, especially if you don't know what your goals are.

What people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however trivial, and if you're simply willing to sit there like a sack of dirt and let them yammer, they will tell it to you.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say: Sorry, I believe I said 'very dry'.

If you can properly define the problem, then you've already defined the solution as well.