Limits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer ideas. ... You can be crippled by too many choices, especially if you don't know what your goals are.

A book cover is a distillation. It is a haiku of the story.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

Never fall in love with an idea. They're whores.

Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

I am all for the iPad, but trust me - smelling it will get you nowhere.