Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
The key is, no matter what story you tell, make your buyer the hero.
People who connect and build fluid relationships are trust agents.
Business is about belonging which means inclusion is the new black.
The inbox is the perfect delivery system of other people's priorities.
Between your brain and your mouth (or your fingers) is magic: your power to choose what you say next. Use that magic.