If you're not writing your own story, you're a character in someone else's.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
To truly know what works, you have to learn what doesn't work first.
My bank does not accept likes.
Don't ever think that somebody isn't important or not good enough, because you never know which way the road will take you.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.