Marketers need to build digital relationships and reputation before closing a sale.
The key is, no matter what story you tell, make your buyer the hero.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
Raise up the people beside you & quit worshipping those above you.
Walt Disney believed in himself instead of worrying what others were saying.