The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

For every day we don't unlock our own value, we remain plugged into our other identity.

Don't treat your customers like a bunch of purses and wallets.

Try to help people rather than focusing on what's in it for me.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.

We exist to serve our community. That's the most important mind-set to maintain.

There's no value to working hard on being really popular.