The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

Raise up the people beside you & quit worshipping those above you.

Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.

Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

Marketers need to build digital relationships and reputation before closing a sale.

Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.