Try to help people rather than focusing on what's in it for me.
The key is, no matter what story you tell, make your buyer the hero.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
Mission + tools. Thatโs really what it takes to have focus...you fail at focus because whatever you are trying to focus on isnโt important enough to you.
Own your words. Your words are the maps to your intentions.
There's no value to working hard on being really popular.