Never try to be a thought leader. There's no value in that. Instead, try to add value.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Your day is your week is your month is your year.
Social media puts the "public" into PR and the "market" into marketing.
Fear is at the heart of most of our worst choices.
If we don't support the people who support us, what are we going to do?