Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.

Own your words. Your words are the maps to your intentions.

The key is, no matter what story you tell, make your buyer the hero.

Try to help people rather than focusing on what's in it for me.

Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.

Bravery comes when you commit to doing the work.

Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.