I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.
Chris GethardI have the words "Lose Well" on my shoulder. It's kind of a catchphrase that sprung up from my TV show at some point. It's this idea that at a certain point, if you're a loser you've got to own that. It's pretty okay to strike out in life. Just get good at it and hold your head up high. If you're a loser, that's what you are and be cool with it.
Chris GethardThe whole romanticized sad clown thing, we have to get rid of that. That has to go. That's just getting sick people to voluntarily stay sicker and sadder than they have to be.
Chris Gethard