What's always struck me is how different the sensory, especially auditory, experience is when you're in the middle of the music with the musicians playing off each other around you. I wanted to find a way to unlock the intensity of that, to recreate that unique perspective, first for the hundreds of people who attended the concert, and eventually for a much larger online audience.

As a filmmaker, you are constantly having the discussion with your team about whether something is "relatable".

What if instead of seeing a neighborhood that reminds you of the place you grew up in, you see your actual neighborhood? The data exists. The technology exists. It's just a matter of sourcing it and processing it in a compelling fashion.

My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does.

Music videos are very concrete and rigid. They don't allow for emotional interaction.

I didn't realize how slow my four-year-old MacBook was until the web team wanted to start using it as the benchmark for a slow computer experience.

Music scores your life. You interact with it. It becomes the soundtrack to that one summer with that one girl.