Music videos are very concrete and rigid. They don't allow for emotional interaction.

What if instead of seeing a neighborhood that reminds you of the place you grew up in, you see your actual neighborhood? The data exists. The technology exists. It's just a matter of sourcing it and processing it in a compelling fashion.

As a filmmaker, you are constantly having the discussion with your team about whether something is "relatable".

My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does.

I didn't realize how slow my four-year-old MacBook was until the web team wanted to start using it as the benchmark for a slow computer experience.

For some reason, humans have this funny thing about where we came from - it always has far more emotional weight than where we are.

Music scores your life. You interact with it. It becomes the soundtrack to that one summer with that one girl.