My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does.

What if instead of seeing a neighborhood that reminds you of the place you grew up in, you see your actual neighborhood? The data exists. The technology exists. It's just a matter of sourcing it and processing it in a compelling fashion.

My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does.

As a filmmaker, you are constantly having the discussion with your team about whether something is "relatable".

Music videos are very concrete and rigid. They don't allow for emotional interaction.

Music scores your life. You interact with it. It becomes the soundtrack to that one summer with that one girl.

I didn't realize how slow my four-year-old MacBook was until the web team wanted to start using it as the benchmark for a slow computer experience.