For some reason, humans have this funny thing about where we came from - it always has far more emotional weight than where we are.

As a filmmaker, you are constantly having the discussion with your team about whether something is "relatable".

For some reason, humans have this funny thing about where we came from - it always has far more emotional weight than where we are.

Music scores your life. You interact with it. It becomes the soundtrack to that one summer with that one girl.

What if instead of seeing a neighborhood that reminds you of the place you grew up in, you see your actual neighborhood? The data exists. The technology exists. It's just a matter of sourcing it and processing it in a compelling fashion.

Music videos are very concrete and rigid. They don't allow for emotional interaction.

I didn't realize how slow my four-year-old MacBook was until the web team wanted to start using it as the benchmark for a slow computer experience.