Kind of paradoxically, men are very open minded or very even handed with their votes of women.

A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.

Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road profile with bland, middle of the road pictures seems like a bad strategy to me.

Because the way love works in general, you don't need everybody to like you somewhat - you need one person to like you a lot.

People tend to prefer their own race online in terms of the volume of messages.

We noticed recently that people didn't like it when Facebook "experimented" with their news feed. Even the FTC is getting involved. But guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work.

Women are much more discriminating. I think both types of people are equally interested in having an attractive partner. But women essentially give the thumbs up to only half as many guys as guys giving the thumbs up to women.