We noticed recently that people didn't like it when Facebook "experimented" with their news feed. Even the FTC is getting involved. But guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work.

To be universally liked is to be relatively ignored.

A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.

Women are much more discriminating. I think both types of people are equally interested in having an attractive partner. But women essentially give the thumbs up to only half as many guys as guys giving the thumbs up to women.

Even at the person-to-person level, to be universally liked is to be relatively ignored. To be disliked by some is to be loved all the more by others. And, specifically, a woman’s overall sex appeal is enhanced when some men find her ugly.

Because the way love works in general, you don't need everybody to like you somewhat - you need one person to like you a lot.

Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road profile with bland, middle of the road pictures seems like a bad strategy to me.