You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.

Text is, in some ways, on the way out, unfortunately. There are dating sites now that are just pictures.

Kind of paradoxically, men are very open minded or very even handed with their votes of women.

Dudes have been making up stuff about themselves probably since there have been dudes.

We noticed recently that people didn't like it when Facebook "experimented" with their news feed. Even the FTC is getting involved. But guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work.

To be universally liked is to be relatively ignored.

A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.