Everywhere I've been working, I always had in mind the final destination of the clothes, which is the consumer.
Christophe LemaireAt Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.
Christophe LemaireFor me, the fashion show, the image, the shooting, is just a step. It's just a moment, but it's not the final destination.
Christophe Lemaire