I love the creative process of the research, development, but I love also when it comes to reality, it has to be an experience. I don't care if it is an experience while you are trying something on, whether you are in a physical place, or whether you are online kind of playing, I love that you can create stories and atmospheres wherever you are.
Christopher BaileySo fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.
Christopher BaileyThe British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give me an opportunity to thank them in a formal way. You and I have worked together enough to know that it really isn't about two people. It's a whole team. And so it's great to acknowledge that you never do anything alone.
Christopher BaileyMy dad is a carpenter, a joiner, and I used to watch him make things. So I always imagined that I'd do something where I made things, too. I was really more interested in architecture growing up because I would work with my dad on houses.
Christopher Bailey