It's really important to be disruptive and do things that actually are kind of a little scary and bold.

We meet so many people, and it's interesting when you meet someone who you really connect with. They have their own energy, their own personality, and that is something so different than just beauty. So that really drives the decision for who to work with on a campaign.

Burberry is now as much a media-content company as we are a design company...

Obviously, for me, that person has got to have a beauty to them - and it's not always physical beauty. It's important that I love someone's character and that I click with it.

My dad is a carpenter, a joiner, and I used to watch him make things. So I always imagined that I'd do something where I made things, too. I was really more interested in architecture growing up because I would work with my dad on houses.

It's really important to be disruptive and do things that actually are kind of a little scary and bold.

So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.