So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.

Burberry is now as much a media-content company as we are a design company...

It's really important to be disruptive and do things that actually are kind of a little scary and bold.

I love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.

My dad is a carpenter, a joiner, and I used to watch him make things. So I always imagined that I'd do something where I made things, too. I was really more interested in architecture growing up because I would work with my dad on houses.

It's brilliant to get recognition. The CFDA was magic because it's such a big award in our industry. There's nothing more flattering than being honored by your peers.

So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.