The model of ownership, in a society organized round mass consumption, is addiction.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions. The woman who rejects the stereotype of feminine weakness and dependence can no longer find much comfort in the clich? that all men are beasts. She has no choice except to believe, on the contrary, that men are human beings, and she finds it hard to forgive them when they act like animals.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Personal disintegration remains always an imminent danger.

Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.

The left no longer stands for common sense, as it did in the days of Tom Paine.