We've got a motto here-you're tougher than you think you are, and you can do more than you think you can.

The 'Tarahumara' use their legs 'as designed.' By running at a young age with minimal footwear, they naturally develop the best biomechanical use of their legs. Cushioned shoes restrict foot movements and allow for over-striding. Short strides are natural.

Ask nothing from your running, and you'll get more than you ever imagined!

Anyone can do running. Running should be easy. It should be fun. It should include everyone. It shouldn't be a punishment for eating cheesecake, which is what we've turned it into.

We've got a motto here-you're tougher than you think you are, and you can do more than you think you can.

Distance running was revered because it was indispensable; it was the way we survived and thrived and spread across the planet. You ran to eat and to avoid being eaten; you ran to find a mate and impress her, and with her you ran off to start a new life together. You had to love running, or you wouldn't live to love anything else. And like everything else we love-everything we sentimentally call our 'passions' and 'desires'-it's really an encoded ancestral necessity. We were born to run; we were born because we run.

We run when we're scared, we run when we're ecstatic, we run away from our problems and run around for a good time.