There is a growing subculture of barefoot runners, people who got rid of their shoes. And what they have found uniformly is you get rid of the shoes, you get rid of the stress, you get rid of the injuries and the ailments.
Christopher McDougallIn 'Tarahumara' land, there was no crime, war or theft. There was no corruption, obesity, drug addiction, greed, wife-beating, child abuse, heart disease, high blood pressure, or carbon emissions. They didn't get diabetes, or depressed, or even old: 50-year-olds outran teenagers.
Christopher McDougallEvery morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running.
Christopher McDougallFaced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougall