If you read folklore and mythology, any kind of myths, any kind of tall tales, running is always associated with freedom and vitality and youthfulness and eternal vigor. It's only in our lifetime that running has become associated with fear and pain.
Christopher McDougallThe reason we race isn't so much to beat each other... but to be with each other.
Christopher McDougallWe run when we're scared, we run when we're ecstatic, we run away from our problems and run around for a good time.
Christopher McDougallFaced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougallThe Tarahumara would party like this all night, then rouse themselves the next morning to face off in a running race that could last not two miles, not two hours, but two full days. According to the Mexican historian Francisco Almada, a Tarahumara champion once ran 435 miles, the equivalent of setting out for a jog in New York City and not stopping till you were closing in on Detroit.
Christopher McDougall