Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.
Christopher McDougallOne of the most dangerous and best-kept secrets of the medical profession is the epidemic of anesthesiologists who are addicted to their own drugs.
Christopher McDougallFaced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougallHe was onto something. Something huge. It wasn't just how to run; it was how to live, the essence of who we are as a species and what we're meant to be.
Christopher McDougallTry the meditation of the trail, just walk along looking at the trail at your feet and don't look about and just fall into a trance as the ground zips by," Kerouac wrote. "Trails are like that: you're floating along in a Shakespearean Arden paradise and expect to see nymphs and fluteboys, then suddenly you're struggling in a hot broiling sun of hell in dust and nettles and poison oak... just like life.
Christopher McDougall