Perhaps all our troubles - all the violence, obesity, illness, depression, and greed we can't overcome - began when we stopped living as Running People. Deny your nature, and it will erupt in some other, uglier way.

Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

We say the rarajipari is the game of life, ' Angel said. 'You never know how hard it will be. You never know when it will end. You can't control it. You can only adjust.

You don't stop running because you get old, you get old because you stop running.

Anyone can do running. Running should be easy. It should be fun. It should include everyone. It shouldn't be a punishment for eating cheesecake, which is what we've turned it into.

There are two goddesses in your heart,” he told them. “The Goddess of Wisdom and the Goddess of Wealth. Everyone thinks they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the Goddess of Wealth will become jealous, and follow you.” Ask nothing from your running, in other words, and you’ll get more than you ever imagined.

-The reason we race isn't so much to beat each other but to be with each other. -The Hopis consider running a form of prayer; they offer every step as a sacrifice to a loved one, and in return ask the Great Spirit to match their strength with some of his own.