A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!
Christopher MorleyBlessed is the satirist; and blessed the ironist; blessed the witty scoffer, and blessed the sentimentalist; for each, having seen one spoke of the wheel, thinks to have seen all, and is content.
Christopher Morley