McDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.
Chuck DPeople aren't going to support an artist just because they have an audio file. They have to feel a real connection.
Chuck D