People aren't going to support an artist just because they have an audio file. They have to feel a real connection.

The Illuminati is just the evil, 'nameless' people who are behind governments.

Nothing has more words and performance than rap music.

When we worked on Ice Cube's Amerikkka's Most Wanted album. Before we talked studios, beats, or lyrics, I said, "Two rules: Only say what you're able to vouch for. Number two, never repeat yourself twice, because we makin' an album that people will play over and over.

Rap music and rap records used to always be like this: we get one or two shots to a piece cause it was a singles marketplace and when the major record companies saw that it could also handle the sales of the albums then they started to force everybody to expand their topics from 1 to about 10 and you gotta deliver 12 songs, so a lot of times if you took a person who wasn't really developed, and the diversity of trying say 12 different things, you know the companies were like "Cool! Say the same thing 12 different ways."

The powers that be are trying to meld, shape, and corral the culture of hip-hop into another speaking voice for the government.

I tell each artist they have to grow toward a revenue stream.