Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck PalahniukNo one wants to admit we're addicted to music. That's just not possible. No one's addicted to music and television and radio. We just need more of it, more channels, a larger screen, more volume. We can't bear to be without it, but no, nobody's addicted. We could turn it off anytime we wanted. I fit a window frame into a brick wall. With a little brush, the size for fingernail polish, I glue it. The window is the size of a fingernail. The glue smells like hair spray. The smell tastes like oranges and gasoline.
Chuck Palahniuk