Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck Palahniuk...no way could I fall in love. I just couldn't go there yet. Settle for less. I didn't want to process through anything. I didn't want to pick up any pieces. Lower my expectations.
Chuck Palahniuk