Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck PalahniukThe same architect who designed the Seattle fair's futuristic Science Center, with its lacy Gothic arches and spires, Minoru Yamasaki, was hired to design the twin towers of the World Trade Center. Seattle had promised fairgoers a glimpse of the world that would exist in 2001. That year eventually unfolded as something less than the dream we'd imagined.
Chuck Palahniuk