Because nothing is as good as you can imagine it. No one is as beautiful as she is in your head. Nothing is as exciting as your fantasy.

What we call chaos is just patterns we haven’t recognized. What we call random is just patterns we can't decipher.

From famous artists to building contractors, we all want to leave our signature. Our lasting effect. Your life after death. We all want to explain ourselves. Nobody wants to be forgotten.

The first rule of Fight Club is you don't talk about Fight Club.

People who don't want to get on with their lives, and don't want to accept responsibility for the direction of their lives want to hang out with other people who don't want to accept responsibility or move on, and so you find that your entire culture around you are people who are just like you, because that's what's comforting.

An important part of building a new culture was allowing people to complain about their past. At first, the more they complained, the worse the past would seem. But by venting, people could start to resolve the past. By bitching and bitching and bitching, they could exhaust the drama of their own horror stories. Grow bored. Only then could they accept a new story for their lives. Move forward.

Nothing happened, and nothing kept happening.