When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.

Out of discomfort comes greatness.

I design my start-up ventures around my own personal beliefs and values.

There was no active, conscious decision-making point, just a gradual realization over time that I'm very happy minus children and marriage.

People love advertising in particular but they hate advertising in general.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

The single largest pool of untapped resource in this world is human good intentions that never translate into action.