Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

If I ran the world, I would find a way to bring the wealth of human good intentions and corporate good intentions together - to activate them collectively into shared action against shared objectives that produces shared hard, tangible results.

Out of discomfort comes greatness.

When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

My personal cause and platform, if you like, is women's rights and women's issues.

I like to stand out and make a statement.